Rules Academy wins ‘Education and Training’ Award at the Scottish Digital Business Awards 2013

The R&A’s online Rules course – the Rules Academy – has won the Education and Training Award at the Scottish Digital Business Awards 2013.

The awards, which were held at a ceremony in Glasgow and hosted by The Herald newspaper, recognise the success of businesses in seizing the opportunities offered by digital technology. The winning entry illustrated how The R&A and the developer, Storm ID, constructed The Rules Academy - an online user experience that appeals to those new to golf or looking at ways to improve their game.

One of the roles of The R&A is to promote knowledge of the Rules of Golf and the etiquette of the game. As golf continues to grow in popularity in different parts of the world, The R&A decided to provide a more accessible and engaging method of learning and understanding the Rules online.

The Rules Academy provides a mix of different ways for users to consume the information and test their knowledge: instructional videos, explanatory diagrams, and interactive tests which enable users to engage at their own pace. Two of The R&A’s Working for Golf Ambassadors, Padraig Harrington and Suzann Petersen, were introduced as virtual trainers to provide support and encouragement to users.

David Rickman. The R&A’s Executive Director – Rules and Equipment Standards, said, "We are proud to receive this award with our developer Storm ID. This award recognises the impact and benefits of an effective digital strategy. We hope that many more golfers will take the opportunity to use the Rules Academy.”

Stewart Cruickshank, Head of Client Services at Storm ID said, ‘We are delighted to have won the Education and Training Award at The Herald Digital Business Awards 2013. Our strategy was to develop an accessible way for people to engage with the Rules of Golf wherever they are, whenever they wish and on whatever device they use.”