- Inaugural International Golf Conference Latin America staged by The R&A
- Delegates attending from affiliates across Latin America
- Expert speakers delivered presentations on a range of golf issues
The first ever International Golf Conference Latin America was organised by The R&A in Panama recently and proved to be very popular with its affiliates in the region.
The International Golf Conference Latin America was attended by golf administrators from national governing bodies and other organisations with the aim of providing education across a variety of different issues affecting golf such as effective Rules governance, golf development, championship staging, sustainability, facilities development and management, marketing and sponsorship and the role of broadcast media.
Fully conducted in Spanish, eleven expert speakers were invited to address the delegates including Jack Warfield (President, PGA Latin America), Daniel Vizzolini (Championships Director, AAG), Francisco Aleman (ESPN TV anchor and commentator) and Eduardo Botte (South American Golf Federation Advisor to The R&A Rules Committee).
A Q&A session followed each presentation and a number of networking opportunities were provided to allow delegates to discuss and share best practice in the governance of golf.
Mark Lawrie, Director – Latin America at The R&A, also outlined the organisation’s plans to strengthen its partnerships with its affiliates across the globe in order to assist national associations in strategically managing and governing the sport in their own country and to measure the progress and success of golf development projects in the region.
Among the outcomes from the conference was a consensus that more marketing and communication of golf was needed to attract and retain new people in the sport and that more public facilities needed to be developed to improve access to golf by individuals who are not able to become members of private clubs. Many of the affiliates also expressed willingness to host more Rules education workshops at Level 1 and 2.
Delegates welcome conference
“The feedback from delegates who attended the Conference has been very positive particularly regarding the speakers and the presentations,” said Lawrie. “It is important that we continue to discuss ideas for developing the sport in Latin America and to share new ideas and opportunities. The conference proved extremely beneficial in that regard and we will look to build on this success next year.”