“We have huge demand for our Open Championship, and we're keen to service that demand where we can. But it's not about just being bigger, it's about being better. So it's not about just simply the volume of people,” added Darbon.
“We work really respectfully with the clubs so I think this is a great example this week, the changes that have facilitated the staging of a modern Open Championship have also been changes that the membership base [at Royal Portrush] have been supportive of.
“It's improving and evolving their course for the better, while staying true to Harry Colt's original design here in the late 1880s.
“We think we work really respectfully and closely with our venues. It's not just about being bigger, it's about being better, and that will continue to be our approach.”
Revenue generated through the Championship also helps grow the game of golf on a global scale, and The R&A this week announced new participation figures showing the sustained growth of golf around the world.
The 2024 Global Participation Report outlined there are 108 million adults and juniors now playing golf across all formats of the sport in The R&A’s affiliated markets.
Total adult participation has increased since 2023 by 1.8 million to 64.1 million while total junior participation is 43.9 million.