A cutting-edge animation featuring football star Gareth Bale has been rolled out in Wales as part of a new campaign to encourage people to play golf to improve their health and lifestyle.
‘Golf is Good’ is a new global project by The R&A, being piloted in Wales in partnership with Wales Golf, which builds on recent scientific research to promote the health and wellbeing benefits of playing the sport through creative storytelling.
Using animated video, last month’s campaign launch told the story of how three characters from different backgrounds are inspired into golf and go on to reap the mental, physical and social benefits – with research revealing that golfers, on average, live five years longer than non-golfers.
Now R&A global ambassador Bale, the Welsh football icon who has played an instrumental role in leading his country to the World Cup, features in a new animation.
The engaging video shows golf lover Bale reaping the benefits of golf for health away from his pressures of life under the media spotlight as an international footballer. It is being broadcast on Sky Sports in Wales and also across the digital platforms of Wales Golf.
Bale, who recently signed for MLS side Los Angeles FC, said, “I’m proud to be involved in this health campaign with The R&A and it’s great that Wales is the pilot market.
“Through the animated video, I’m keen to show how golf helps me in my life. It allows me to get away from football, socialise with others in green space and enjoy a form of exercise.
“I hope the campaign shows people that golf has many health benefits and can keep you fit, happy and be enjoyed by everyone.”