Phil Anderton, Chief Development Officer at The R&A, said, “We have seen golf’s popularity boom in recent years with more people playing golf more regularly. We must capitalise on this growth by promoting the many positive social and health benefits of golf and offer opportunities to learn to play that are fun, accessible and inclusive.
“This is why we have created a promotional campaign featuring global stars, national sporting heroes and everyday people to build awareness of how fun and easy it is to learn to play golf and which offers a simple to use digital platform so they can easily book lessons at facilities near to them.
“We look forward to seeing the results of the pilot being run in Scotland and learning from the experiences of those people who take part in the activities.”
Fraser Thornton, Interim Chief Executive of Scottish Golf, said, “This campaign is perfectly placed to encourage people who are already warmed up to the idea of sport, into our great game of golf. The Golf.Golf digital platform is beautifully simple to use and directs people to whatever form of learning golf is right for them, whether that’s at a driving range or a club. It opens new participants up to the idea that golf isn’t, and doesn’t have to be just one thing. It’s a very exciting initiative.”
Sandy Smith, Head PGA Golf Professional at Ladybank Golf Club said, “What has been proposed with the Golf.Golf program is what I believe a total game changer for the game of golf. I’ve been involved in this industry for 30 years and this is by far the best initiative that I have seen.”